Investment Opportunity

Ousia CMS is a Content Management System that has many features as standard that others don't. The optimisation features enable us to produce some of the quickest sites around.

The Company

Claytabase are a specialist database and website company based in Portsmouth.

Ousia CMS is a Content Management System that has many features as standard that others don't. The optimisation features enable us to produce some of the quickest sites around.

Custom development based on Ousia that has cost a client £25,000 to date and had a return of investment of over £1,000,000 over a period of two years.

Gavin Clayton

A web application and database specialist based on the South coast, having participated in database migrations, development and data warehousing projects blue chip companies both home and abroad.

"Insourcing"

The ultimate aim will be for insourcing as a service, whereby we build services that companies need, and then look at potential retainers for ongoing work.

Objectives

Current state of play

Ousia CMS has already got a number of businesses to the top spot on Google and other search engines in terms of speed and optimisation techniques, we want everyone to have that opportunity.

The Content Management System has a number of features built in that help businesses raise above others, and these include, but are not limited too;

Optimised images
Optimised CSS and JavaScript plugins and code
Minimised HTML
Online design templates
Unlimited custom development
Built in user management for content editing and full admin mode
Additional security due to vetted additional developers adding controls
E-commerce out of the box includes;

Online ordering for products
Online booking system
Quote, invoice and payment services - In Development

Next 6 Months

Get funding approved, and move to finish off some of the front end editing features including;

Finish e-commerce features
Centralised template parts

Page layout
Control layout inner (images and text) & outer (padding, positioning)
Control colour themes

Polish off front-end
Speed up site deployment
Speed up SSL Binding
Site migration tool

Specialist Front End Developer

A specialist front end developer will be brought onboard to help work on the user interface from a site management point of view. We have a part time developer in India on this function, but may look to make it permanent.

Specialist Back End Developer

A specialist back end developer will be brought onboard to work on some of the back end features and site deployment. We have a part time developer in India on this function, but may look to make it permanent.

Hosting

From the end of 2021, we aim to start taking market share from existing companies offering hosting, and start building a consistent income stream.

Office 365 will also be a part of the service offering. We currently partner with IntY, but would look to go direct to Microsoft in future, billing capabilities will have been set up by then.

Third party stores

We also aim to make the program available over the next few years on Azure, then Amazon and Google with a price set on download to be determined in future. Access to additional templates would then be monetised on a purchase basis.

Strengths

Weaknesses

Opportunities

Threats

Target Customers

Demographics

A range of customers will be targeted, most will be business owners. The initial offering will be for restaurants, pubs, bars, salons/barbers and retail.

Restaurants, pubs and bars will be able to offer the following services

Online menu, ordering and payment, with government and/or custom discounts applied.
Table booking service, with customised deposit scheme.
Event management functionality, and related controls to display what is coming up.

Service based industries like hairdressers

Online booking, with customisable deposit scheme.

Shops and other goods based industry

E-commerce with inventory and multi-branch management where required.

Builders, plumbers etc

Quote acceptance,

Bloggers and artists

E-commerce where desired
Advanced blog functionality

All customers would benefit from multi-lingual functionality if they believe it is in their interests, and any of the above features on a monetised add on basis.

Volume

There are around 5.8 million small and medium businesses in the UK alone.

Market Competition

It is a competitive market out there, online competitors in the UK include Yell, WordPress, SquareSpace, Drupal, HubSpot, Joomla to name but a few.

There a range of companies offering hosting and development solutions, based on the above products, and this is where our target market will be.

Not all of these companies use the products they offer as their own site.

Mobile Ready

Mobile now equates to over 50% of online searches, Google even has separate indexes for desktop and mobile search.

This is where we have spent significant time and effort getting the system to be as quick as possible on these devices.

Comparison with some of the biggest CMS providers home websites

By doing this comparison, we are not saying the others are bad, we just believe that we can do better.

Metric		Site Name	https://www.claytabase.co.uk/	http://www.pbassessment.com/	https://wordpress.com/	https://www.drupal.org/	https://www.joomla.org/	https://www.squarespace.com/	https://www.hubspot.com/
Dotcom Monitor	Time	First Load (global)	2.8	2.2	3.1	Access Denied	7.2	4.1	3.3
Dotcom Monitor	Time	Repeat View (global)	1.1	751.3 ms	2.2	Access Denied	2	4.7	2.3
PageSpeed Insights (Google)	Score	Mobile	98	98	68	19	36	25	37
	Score	Desktop	100	98	74	61	74	71	96
	Lab Data (Desktop)	First Contentful Paint	0.3 s	0.3 s	0.6 s	0.8 s	1.1 s	1.0 s	0.6 s
		Speed Index	0.4 s	0.3 s	1.5 s	2.2 s	2.1 s	2.4 s	1.0 s
		Largest Contentful Paint	0.6 s	1.1 s	1.4 s	4.1 s	2.6 s	2.5 s	0.8 s
		Time to Interactive	0.3 s	0.3 s	2.6 s	5.2 s	2.5 s	2.4 s	2.8 s
		Total Blocking Time	0 ms	0 ms	520 ms	70 ms	20 ms	170 ms	110 ms
		Cumulative Layout Shift	0.008	0	0.007	0.122	0.003	0.107	0.001
	Audit	All text remains visible during webfont loads
		Avoid long main-thread tasks
		Avoid multiple page redirects
		Avoids an excessive DOM size	396 elements	335 elements	956 elements	1,068 elements	555 elements	1,699 elements	769 elements
		Avoids enormous network payloads	253 KiB	896 KiB	941 KiB	4,178 KiB	2,282 KiB	1,249 KiB	1,376 KiB
		Avoids document.write()
		Defer offscreen images	12 KiB			0.64 s			48 KiB
		Efficiently encode images		38 KiB		54 KiB	39 KiB
		Eliminate render-blocking resources			70 ms	0.39 s	0.99 s	0.3 s
		Enable text compression
		Initial server response time	240 ms	80 ms	320 ms	190 ms	500 ms	540 ms	100 ms
		JavaScript execution time	0.0 s	0.0 s	1.6 s	0.6 s	0.5 s	0.9 s	0.6 s
		Minify CSS					2 KiB
		Minify JavaScript			5 KiB	15 KiB			td 18 KiB
		Minimize third-party usage Third-party code	0 ms	0 ms	290 ms	90 ms	170 ms	20 ms	20 ms
		Minimizes main-thread work	0.2 s	0.1 s	2.8 s	2.2 s	1.2 s	2.7 s	1.6 s
		Preconnect to required origins
		Preload key requests						0.34 s
		Properly size images		0.44 s	td 55 KiB	1.56 s	118 KiB	103 KiB
		Remove unused CSS		26 KiB		71 KiB	0.16 s	13 KiB	42 KiB
		Remove unused JavaScript			0.19 s	0.28 s	1.03 s	129 KiB	0.29 s
		Use video formats for animated content			65 KiB
		User Timing marks and measures				4 user timings	8 user timings	1 user timing	5 user timings
		Uses efficient cache policy on static assets	2 resources found	0 resources found	9 resources found	88 resources found	37 resources found	15 resources found	27 resources found
		Uses passive listeners to improve scrolling performance

Projections

Based on a market share of 0.4% of the 5.8 million small and medium business market in the UK alone, we believe we could offer profits of around £1,000,000 per year.

For full financials please get in touch.

Sales and Marketing Plans

Full sales and marketing plans and budgets will be set dependant on available funds, but would include a mixture of social media platforms, like LinkedIn and Facebook

Referral incentives from existing accounts will also be utilised, and a network of external designers set up.

Investment

Ousia CMS will be created as a separate entity, and Claytabase would retain a 51% stake in the company having spent a considerable amount of time and money to get the project to the current stage.

Please get in touch for investment amounts we hope to attract.

Exit Strategy

This is still being formulated, we hope you would like to stay on board for a few years! As per above, please get in touch for financial information.